The Association of Career and Technical Education (ACTE) has been preparing America’s youth for workforce success since 1926. Some 30,000 members strong, the organization provides a variety of advocacy, training and support services for CTE and career academy leaders. Don’t miss the 2010 Annual Convention and Career Tech Expo in Las Vegas! Find out more at http://www.acteonline.org.
Career Ideas Blog
“Summer social media intern needed to help author find audience of teachers and other professionals trying to help students discover what they want to be when they grow up.”
My email box quickly filled with promising replies from young professionals looking to exert some social media muscle. The candidates were impressive.
First came Yoonmi, an enthusiastic go-getter with a background in PR. Rachel, a recent UNC graduate and young marketing professional, came prepared with a list of terrific marketing ideas! Dylan was next, a journalism school student, fresh from a summer course in social media marketing.
It was a promising mix of talent and potential. The makings of a social media dream team.
The search for one intern became a multi-faceted team project. Four teams were formed—marketing, publicity, new business development, and product development—and a profit-sharing agreement sealed the deal.
Rounding out the teams with fresh talent (nearly all discovered via additional Craigslist ads): Susan, an up-and-coming graphic designer, Carmen, an experienced writer with terrific New York City credentials, and social-media savvy Bill, executive director of Lemonade International, a youth-oriented nonprofit organization.
Their goal? Use social media marketing tools to put Bright Futures Press on the map.
Now the interns are back in school leaving me with a fresh new website, a Twitter page, a Facebook, and this blog. Here’s hoping we find online ‘friends’ who want to help young people find bright futures as much as we do!
Diane Reeves
Author and Publisher, Bright Futures Press
Helping a new generation discover pathways to future success
